If you're going to have an existential crisis, Louisa Swaden might be the rider to have near you when it happens. We discuss her riding, her philosophy and her recent book, The Stoic Rider. It's more than that, though. Louisa's story is inspiring. Learning how she went from somebody afraid to ride over 50 mph to somebody putting land speed records under her tires is just about enough to convince anybody that riding motorcycles is the best thing in the world to do.
NEWS
- India’s new motorcycle GST structure draws a hard line at 350cc, reshaping product planning for global manufacturers building small- and mid-displacement bikes in one of the world’s most important and competitive motorcycle markets.
- MV Agusta has cut the price of the F3 R in Europe, a rare move that shows just how viciously competitive the middleweight supersport market has become.
- Royal Enfield’s rumored Scram 450 suggests the company is getting smarter about turning one engine platform into several distinct motorcycles people may actually want.
- Ducati’s AI-driven predictive maintenance system could make service intervals smarter and more realistic—as long as the bike doesn’t decide to become an expensive paperweight until you visit the dealer.
- Verge Motorcycles and Donut Lab face growing questions over bold solid-state battery claims, delayed deliveries and whether electric motorcycle press releases are getting too far ahead of engineering reality.
Since we don’t have a Patreon page for you to visit, the easiest way to support Chasing the Horizon is by joining the BMW Motorcycle Owners of America. Get yourself a Traditional Membership or even a Digital Memberships (for $10 less); each come with a wide range of member benefits, including access (digital or in your mailbox) to BMW Owners News, the MOA's monthly magazine. You also get access to one of the best roadside assistance programs for motorcycles available (sorry, only applies to the US), become eligible for a $200 motorcycle training scholarship every year, periodic discounts on a new BMW motorcycles, discount tickets to great events and much, much more!
